Results

Janice’s Corporate Outreach Program cuts the dealership’s advertising costs considerably. The cost of a newspaper advertisement is 80 times greater than the cost of the outreach program. And, the program’s referral system sells more cars, since referred prospects are 85–90 percent more likely to buy than people who come in because of a newspaper advertisement.

“It would be impossible to have contacted a small fraction of these customers without infoUSA’s New Jersey Business Directory,” Janice said. “Directory: about $550, phone calls per month: 40, having major companies as my customers: PRICELESS!”