Profile

Title Boxing specializes in top-of-the-line boxing gear. Through catalog sales and the Internet, the company, headquartered in Lenexa, Kansas, sells to consumers and businesses throughout the world.

Situation

Five years ago, when opening his fitness retail equipment store, Joe Wally had to find prospects for his product. He also wanted to expand his geographic reach. Joe decided direct mail and the Internet would allow buyers throughout the nation and the world to locate Title Boxing and its products.

Solution

Title Boxing has relied on infoUSA for its mailing lists for many years. When Joe first opened his store, he happened to see an infoUSA CD-ROM product at his local software retailer. On a whim, he bought the CD. The product was Select Phone, infoUSA’s complete marketing solution database that now includes profiles of more than 115 million businesses and consumers.

Results

When Joe mailed his first catalog, the response was tremendous! Joe still buys Select Phone every year, purchasing approximately 100,000 profiles annually. His lists are updated quarterly, so he always knows his leads are accurate. The profiles he purchases may be printed or exported into a contact management program or palm organizer, although he may preview all the profiles on the disk whenever he chooses.

Today, Title Boxing does business all over the world. Joe says he couldn’t have done it without infoUSA’s leads. He mails his catalog six times a year, receiving an exceptionally high response rate.